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Jun 11, 2026
Nat Poulter on why every agency has deployed AI for execution when the real prize is upstream and what a properly briefed creative actually looks like in 2026.
Jun 4, 2026
Jamie Vaughan on why the loudest critics of your rebrand were never going to buy from you anyway, and how to ship innovation without losing your nerve.
May 22, 2026
My notes app is a graveyard. Ponderings, blog-like entries, incoherent rambles at 1am. Words leaving the jumble of my brain in an attempt at a structured thought that may or may not have an impact on my day-to-day life. Usually the latter.
May 14, 2026
Today I'm speaking with Rob Fawkes on why Reddit is the new consideration layer, and how to engage without getting torn apart by the community.
May 7, 2026
Round up, round up, it's your friendly neighbourhood Antman coming to you from the Restless HQ, aka the Nest.
Apr 23, 2026
80 days ago I walked out of BBC Studios. What we’ve built since is a direct bet against how the industry still thinks about social.
