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Oliver Buchannon
Jamie Vaughan

Ever wondered what makes people buy? Insights and opinion on the economics of attention, culture and consumers.

Is Innovation Designed to Get Mocked?

Jun 4, 2026

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5 min read

Is Innovation Designed to Get Mocked?

Jamie Vaughan on why the loudest critics of your rebrand were never going to buy from you anyway, and how to ship innovation without losing your nerve.

Jamie Vaughan
Jamie Vaughan
Your Favourite Influencer Might Not Be Real

Apr 3, 2026

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8 min read

Your Favourite Influencer Might Not Be Real

Jamie Vaughan on why your next brand ambassador might not actually exist.

Jamie Vaughan
Jamie Vaughan
The B2C Goldmine You’re Still Ignoring

Feb 20, 2026

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7 min read

The B2C Goldmine You’re Still Ignoring

LinkedIn is the home of the humble B2B BS brag. The "humbled to announce," and the corporate headshot. It is also, unexpectedly to many, becoming the best place to sell wine, workout supplements, and advent calendars.

Jamie Vaughan
Jamie Vaughan

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