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Oliver Buchannon
Jamie Vaughan

Ever wondered what makes people buy? Insights and opinion on the economics of attention, culture and consumers.

The B2C Goldmine You’re Still Ignoring

Feb 20, 2026

•

7 min read

The B2C Goldmine You’re Still Ignoring

LinkedIn is the home of the humble B2B BS brag. The "humbled to announce," and the corporate headshot. It is also, unexpectedly to many, becoming the best place to sell wine, workout supplements, and advent calendars.

Jamie Vaughan
Jamie Vaughan

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