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What influences people in a world of AI?
Exploring the economics of attention, culture, and consumers as everything changes.

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Comedy Is The Perfect Antidote to AI Slop

Mar 13, 2026

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8 min read

Comedy Is The Perfect Antidote to AI Slop

Ian McKenzie on why comedy is the smartest marketing investment you're not making.

Ian McKenzie

Mar 6, 2026

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8 min read

Don't Quit, Just Pivot

I've had three cycles in my business journey, and in every single one, it took me a few years to figure it out. If I'd quit after those first few years, I'd have been an absolute failure. But pushing through always led me to figure it out.

Jamie Bolding

Your Social Strategy Is Built on Assumptions That No Longer Hold

Feb 27, 2026

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10 min read

Your Social Strategy Is Built on Assumptions That No Longer Hold

Three forces have quietly dismantled the old playbook. Here's what they mean for every brand showing up on social right now.

Nat Poulter

Feb 20, 2026

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7 min read

The B2C Goldmine You’re Still Ignoring

LinkedIn is the home of the humble B2B BS brag. The "humbled to announce," and the corporate headshot. It is also, unexpectedly to many, becoming the best place to sell wine, workout supplements, and advent calendars.

Jamie Vaughan

OpenClaw has redefined human existence and it’s only the start

Feb 13, 2026

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7 min read

OpenClaw has redefined human existence and it’s only the start

Excuse the hyperbole but 2026 has started with such a seismic shift in reality that it’s important people know what’s going to happen next.

Jamie Bolding

Feb 6, 2026

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7 min read

The Future of the Creator Economy

Talent is going solo, institutions are becoming infrastructure, and the old playbook for reaching audiences is breaking.

Nat Poulter